Getting a bluetooth toothbrush was never my intention. A third Philips Sonicare died in our household in 18 months, so I felt it was time to give the competition a go and that's just what I ended up with for "free". Why Braun hasn't branded these models BlueToothBrushes is anyone's guess. My marketing consultancy rates are reasonable, FYI.
Let's be clear - the bluetooth aspect of this toothbrush is useless - but, like Gillette and the endless blades, they've got to innovate somewhere, right?
It's so overwhelmingly stupid that I can't really be bothered to write much about it. The app only lets you set up one user, so if you're in a household that uses one handset with multiple heads - well, you're gonna get bonus fake brushing points. It might have made sense if it was to encourage kids to brush their teeth, but the application is clinically boring. To quote Dr Ian Malcolm, "Your Scientists were so preoccupied with whether or not they could, they didn't stop to think if they should."